Marketing and Communications
Evolving organically from FMG’s research capabilities, developing marketing strategies and creative campaigns for online and offline engagements is one of our fastest growing service offerings. FMG’s full-service marketing and communications team creates campaigns that generate awareness or change behaviors and enable organizations to make an impact.
Our campaigns are shaped by evidence-backed strategies that inform engagement tactics and are designed to collect actionable response data. Throughout the campaign life cycle, we analyze the campaign metrics to understand message effectiveness and improve our strategies and tactics.
All our campaigns activate a wide-range of skills, expertise, and capabilities and leverage our research-backed insights to powerfully connect with and influence audiences. Whether it’s developing print and online ads, targeted social media campaigns, or videos, we use science and strategy to craft messaging that help brands make an impact.
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Examples of Our Methods
- Account Planning
- Analytics and Metrics
- Brand Strategy
- Campaign Development
- Content Development
- Customer Relationship Marketing
- Digital Marketing
- Social Media Monitoring
- Event Marketing
- Influencer Analysis
- Data Visualization
- Video Production
- Public Relations
- Email Marketing
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